I don’t take the subway fairly often right here in NYC, however different native Beat staffers (and a smattering of other social media postings) have famous that Webtoon has launched a fairly outstanding subway promoting marketing campaign round city.
I witnessed these Webtoon subway adverts myself final Friday night time on the Bedford L cease – an entire takeover of the station, commonly known as the “hippest” subway cease in NYC, the “Gateway to Williamburg” or (within the earlier than occasions) “3 AM Saturday Night time drunken belief fund occasion. ”
The marketing campaign sounded intriguing, however till I noticed it with my very own eyes I couldn’t imagine it.
Because the practice was coming, I didn’t have loads of time to research, simply snap some pics, however the strips being promoted embody All the pieces is Tremendous (43 million views), Homesick (56 million views) and (in fact) Lore Olympus, the bestselling smash hit that has 1.1 billion views.
Webtoon is owned by Korean tech large Naver, and has been doing every kind of pacting, hiring and buying of late, together with merging with prose UGC platform Wattpad, teaming up with DC, launching media offers, and simply this week launching a extra sturdy presence in France. A number of digital comics have already been tailored for streaming – together with True Magnificence, Hellbound, and All of Us Are Useless, with a Lore Olympus animated present within the works.
These Webtoon subway adverts are all a part of a program to make Webtoon a outstanding content material studio worldwide, and this splashy marketing campaign – full with well timed catchphrases about doom scrolling and so forth – is definitely a method to try this.
Anecdotally, Webtoon has been spending some huge cash on promoting and advertising for some time, with a busy Instagram promoting program, and in line with experiences, even TV adverts.
How a lot does all of this price? Nicely, cable TV adverts are surprisingly low-cost, however a subway station takeover prices wherever from $100,000 to $350,000, in line with this story from a number of years in the past. Throw in some inflation and also you’re most likely taking a look at spend properly into 6 figures.
So subsequent time you demand that comics get a classy promoting marketing campaign keep in mind – it’s already been performed! By Webtoon!
